SEO – Web Marketing Search Engine Optimization For Your Business

As a traditional business you focus on many forms of marketing. If you are a small business, you may rely largely on word of mouth marketing, getting your customers to give you referrals. You probably have business cards, brochures, and flyers. And your website is probably geared toward these same web marketing concepts of providing company information and cool pictures.
 
Unfortunately, in today's society a business website cannot be another traditional marketing tool found accidentally online or only by your existing customers. The internet is completely changing the way people shop for goods and services, and if potential customers cannot find you on the internet, they will take their business elsewhere. To build a good web presence you have to change your focus to web marketing search engine optimization.
 
Web marketing is much like traditional marketing, but taken to the web. Word of mouth marketing becomes social networking, business cards become directory and search engine listings, brochures become video or article marketing, and flyers become online classified ads. However, you must use web marketing search engine optimization in order for these marketing strategies to be successful.
 
This requires careful keyword research of y our niche, or your area of expertise, and use of those keywords in all of your internet marketing. Your keyword or phrase should appear in your domain name or URL, the title of your site, and throughout your site at around one to three percent density. This means that for every four hundred words you should have your keyword four times.
 
 
As more and more businesses utilize the Internet to develop a competitive online presence, achieving better results and increasing online visibility and brand awareness becomes essential. It is very important to customize a marketing strategy so that a company will be an industry leader in the online marketplace.Before anything else, it is important to fine-tune a site and optimize it for the search engines. Web sites that are faster and easier to crawl are easier to find and more relevant to a targeted audience.
 

The Complete Web Design Tutorials for Beginners in 30 Days

This Web Design Tutorials for Beginners will teach you HTML, HTML5, and Cascading Stylesheeyts (CSS).

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I donot own this video. All copyrights belong to Tutsplus.
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It is aimed at complete beginners to the subject, and assumes you have no knowledge of creating web pages. The course has been designed to work on just about any operating system.

https://www.youtube.com/watch?v=PVfJn…

This Web design course will teach you how to build a website in 30 days. Ready to design your first website but not sure how to start? Ian Yates, Editor of Webdesigntuts+ and veteran web designer, walks you through every step of getting your first web design up and running. From the planning stages up until the pages go live, you’ll get expert guidance on how to make sure your first design gets done, and done right.

It will help you understand the functionality of a website, teach you to how to properly upload web-friendly files to the web, and how to use FileZilla to successfully upload your website online. Understand important concepts such as choosing the correct domain name and how to host your account. You will also learn new techniques on how to make money from your online web business.